Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.

Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.

"Ayn Rand's philosophy of Objectivism was intended to be the ultimate success formula. Rand taught us how to achieve our individual dreams and in doing so, showed us how to effortlessly contribute to the well-being of everyone else. Rand wanted each of us to become free traders and money-makers and she urged us to stand among the world's prime movers. If you take the time to understand and act on her ideas, perhaps you will fulfill that role. In that case, you will certainly understand why Ayn Rand matters." -- Ayn Rand and Business In an astonishing personal journey that spanned much of the twentieth century, Ayn Rand transformed herself from a shopkeeper's daughter in Communist Russia into one of the world's leading advocates of laissez-faire capitalism. The author of two popular novels, The Fountainhead and Atlas Shrugged, Rand remains a compelling and influential figure two decades after her death. And, Objectivism, the controversial philosophy she built upon the tenets of reality, reason, and self-interest, in still passionately debated. Rand celebrated business, especially the heavy industries that dominated America in her lifetime, and the entrepreneurs who founded and built them. Ayn Rand and Business interprets the fiction and philosophy of this self-proclaimed "radical-for-capitalism" for today's business reader. Rand's life and work offer insightful lessons for managers, traders, and entrepreneurs. The novelist-philosopher's three values and seven virtues of Objectivism provide a virtual blueprint for building a successful career. Rand's ideas about the driving force of innovation, the employer-employee relationship, and the critical need for long-term vision and purpose are as relevant as the latest business news headlines. Read Ayn Rand and Business and find out why Rand's ideas continue to matter in today's business world. Ayn Rand and Business is a 43,000-word book, written in three parts. Part 1 includes a biography of Rand and an introduction to Objectivism. Part 2 is dedicated to the application of Objectivism to personal and career success. Part 3 explores the application of Objectivism to corporate success. "The authors have done an excellent job of stripping Rand's] thinking down to the bare bones, illustrating the logic of her approach to life. Indeed, anybody thinking of tackling either of her great works would find it worthwhile to read this first." -- The London Sunday Times "Hopefully, in the future, this book will become a dog-eared standard title on everyone's business bookshelf." -- Economic Affairs